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SS21
" Urbn Identity "

SS21 Urbn Awakening collection

"Stitched Soul "

A platform for the URBN in you

We are URBN , a brand by the youth for the youth.

Recently launched online, URBN meticulously curates everyday wear and brings it to you.

A mix of comfort, art and fashion; you’ll be sure to find something you can relate to.

Our aim is to be a seamless translation of your identity.

URBN is genderless and limitless.

Wherever you are around the world, join us in building a united urban community.

Streetwear is defined as a casual clothing style typically worn by an urban or skate audience.

Contemporary streetwear is usually influenced by the generic sporty twists and sleek athletic lines. In earlier stages of sportswear fashion, femininity was usually expressed with the lines becoming cleaner, and silhouettes becoming minimal. Later, bold volumes in sportswear started to develop, hi-tech fabrics and old-school approaches were used in styling. In general, relaxed silhouettes, clean shapes, little embellishments, and an overall sophisticated feel would be observed in the looks of the trend.

By the 1990s, the hoodie had evolved into a symbol of isolation, a statement of academic spirit, and several fashion collections. The association in the UK developed around this time, as their popularity rose with that specific demographic. Young men, often skateboarders or surfers, sported the hoodie and spread the trend across the western United States, most significantly in California.

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